What is Search Query Performance (SQP)?
Search Query Performance (SQP) shows how shoppers find your products through Amazon search. For each search term, you can see impressions, clicks, add-to-carts, purchases, and organic rank.
DataDoe downloads weekly and monthly SQP data only for the ASINs you choose. The same ASIN list applies to both periods.
Where do I choose ASINs to download?
- Open Sellers & Vendors (opens in a new tab).
- Find the Seller or Vendor.
- Select SQP ASINs.
Enter an ASIN and press Enter, or paste a comma-separated list of ASINs. DataDoe stores ASINs in uppercase.
How many ASINs can I add?
Amazon limits SQP in DataDoe to 150 ASINs per Seller or Vendor. This is an Amazon limit, not a DataDoe limit.
If your ASIN list is empty, DataDoe does not download SQP data for that Seller or Vendor.
How often is SQP data refreshed?
DataDoe refreshes configured ASINs once a week and once a month.
When you add an ASIN, DataDoe backfills one week and one month of SQP data. After that, the ASIN follows the normal weekly and monthly refresh schedule.
Amazon can delay SQP data or provide incomplete data. If a week or month is missing, wait for the next refresh or contact us (opens in a new tab).
How often can I change my ASIN list?
After you save changes, the ASIN list is locked for 72 hours. You cannot change it until the lock ends.
Before saving, DataDoe asks you to confirm the change and tells you when you can change the list again.
Where can I find my SQP data?
- In the app: open the Search Query Performance (SQP) report (opens in a new tab).
- In the Data Scheme: use the weekly and monthly tables below.
You can also export these tables, query them through the API or MCP, or use them in BigQuery. To turn a table on or off, see Managing Data Tables.
Which Data Scheme tables contain SQP data?
SQP data is in the Seller Central Data Scheme:
- Search Query Performance (SQP) by ASIN (Weekly) — one row per ASIN, search query, and week.
- Search Query Performance (SQP) by ASIN (Monthly) — one row per ASIN, search query, and month.
Each table includes the search term, how often shoppers searched for it, and how your ASIN performed: impressions, clicks, add-to-carts, purchases, and organic rank.
Need help?
If you have questions about SQP data or your ASIN list, contact us (opens in a new tab).