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What is Search Query Performance (SQP)?

Search Query Performance (SQP) shows how shoppers find your products through Amazon search. For each search term, you can see impressions, clicks, add-to-carts, purchases, and organic rank.

DataDoe downloads weekly and monthly SQP data only for the ASINs you choose. The same ASIN list applies to both periods.

Where do I choose ASINs to download?

  1. Open Sellers & Vendors (opens in a new tab).
  2. Find the Seller or Vendor.
  3. Select SQP ASINs.

Enter an ASIN and press Enter, or paste a list of ASINs. DataDoe stores ASINs in uppercase.

How do I paste a list of ASINs?

You can paste ASINs separated by:

  • commas
  • tabs
  • new lines

DataDoe splits the pasted text into ASINs and adds each one to the list. Invalid ASINs stay in the list so you can correct or remove them.

How many ASINs can I add?

Amazon limits SQP in DataDoe to 150 ASINs per Seller or Vendor. This is an Amazon limit, not a DataDoe limit.

If your ASIN list is empty, DataDoe does not download SQP data for that Seller or Vendor.

How often is SQP data refreshed?

DataDoe refreshes configured ASINs once a week and once a month.

When you add an ASIN, DataDoe backfills one week and one month of SQP data. After that, the ASIN follows the normal weekly and monthly refresh schedule.

Amazon can delay SQP data or provide incomplete data. If a week or month is missing, wait for the next refresh or contact us (opens in a new tab).

How often can I change my ASIN list?

After you save changes, the ASIN list is locked for 72 hours. You cannot change it until the lock ends.

Before saving, DataDoe asks you to confirm the change and tells you when you can change the list again.

The same 72-hour lock applies if you change the list through the REST API or MCP.

Can I manage SQP ASINs through the API or MCP?

Yes. Use the public REST API or DataDoe MCP. Both write the same ASIN list as the Sellers & Vendors page.

REST endpoints (https://api.datadoe.com):

  • GET /api/v1/sqp-asins?sellerOrVendorId=... — list configured ASINs
  • POST /api/v1/sqp-asins — add ASINs
  • DELETE /api/v1/sqp-asins — remove ASINs (JSON body)

MCP tools:

  • sqp_asins_get
  • sqp_asins_add
  • sqp_asins_remove

Limits:

  • 150 ASINs per Seller or Vendor (Amazon limit)
  • 150 ASINs per REST request, 25 ASINs per MCP call
  • After a change that updates the list, the list is locked for 72 hours. Adding ASINs that are already present, or removing ASINs that are not on the list, does not refresh the lock.

Full schemas live in the API Documentation (opens in a new tab). Ads-only accounts cannot manage SQP ASINs. Removing ASINs does not delete historical SQP report data.

What happens to data when I change my ASIN list?

Changing the ASIN list does not delete SQP data for ASINs you remove. DataDoe keeps that data according to your retention policy. DataDoe only stops downloading new SQP data for ASINs that are no longer on the list.

Where can I find my SQP data?

You can also export these tables, query them through the API or MCP, or use them in BigQuery. To turn a table on or off, see Managing Data Tables.

Which Data Scheme tables contain SQP data?

SQP data is in the Seller Central Data Scheme:

Each table includes the search term, how often shoppers searched for it, and how your ASIN performed: impressions, clicks, add-to-carts, purchases, and organic rank.

Need help?

If you have questions about SQP data or your ASIN list, contact us (opens in a new tab).