DataDoe puts your Amazon Ads account next to orders, fees and product costs, inside Claude, ChatGPT or any AI client you already use. Ask for the weekly PPC review and it harvests search terms, adds negatives, adjusts bids on what each keyword earned and schedules dayparting, once you switch Actions on.
Weekly PPC reviewSponsored Products · US · last 30 days
Do the weekly PPC review for the water bottle campaigns. Judge everything on profit, not ACOS.
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AMAZON_ADS_TARGETS_ADDAMAZON_ADS_TARGETS_ADD · negativeAMAZON_ADS_TARGETS_UPDATEAMAZON_ADS_SP_BID_RULES_ADDIf you want an algorithm adjusting bids around the clock, a classic platform such as Perpetua or Teikametrics fits, and its fee grows with your ad spend. If you want the AI you already use to work through your campaigns and judge every keyword on profit after fees and product cost, DataDoe fits.
DataDoe is $97 a month at any ad spend, covers Sponsored Products, Brands and Display, and puts Seller Central and Vendor Central sales in the same query as your ads.
Move the slider to your monthly ad spend and read what each tool would cost, then what it can actually do with your account.
| Feature | DataDoe | Helium 10 Ads | Perpetua | Teikametrics | Scale Insights | Adbrew |
|---|---|---|---|---|---|---|
| Price at your ad spend | ||||||
| Pricing model | $97 a month at any ad spend | $359 Diamond plan, plus 2% of the spend it manages | $695 up to $10k spend, then a share of spend | $179 up to $10k spend, then 3% of spend above it | 1% of ad spend, or $78-$688 by number of ASINs | $799 or a share of spend, whichever is greater |
| Your own AI client | Any MCP client, reads and changes once Actions are on | MCP server, changes after approval | MCP server, read only | MCP server, read only | MCP server in open beta, changes after approval | MCP server, changes after approval |
| Profit per keyword after product cost | By keyword and by search term, with fees and COGS | Not stated on public pages | Profitability reports, COGS not stated | Margin per product, no search terms in MCP | Not mentioned | Contribution-margin reports |
| Vendor Central | Yes, in the same query as Seller Central | No, seller accounts only | Yes | Yes | No, built for FBA sellers | Not stated |
| Bids changed around the clock | No. You or your AI decide, and dayparting rules run on Amazon | Rules and bid algorithms | Goal-based AI bidding | AI bidding, updated hourly | Rules engine with dayparting | AI or custom rules |
| Amazon DSP | Read only | Not stated | DSP goals | Advanced plans and up | Not mentioned | Add-on |
From each vendor’s public pricing and help pages, checked on 26 October 2026. Monthly billing where both are offered. Where a vendor publishes a share of spend without the rate, the price shows the published minimum with a plus. DataDoe usage beyond the AI tokens in the plan is billed separately.
Perpetua, Teikametrics, Helium 10 Ads and the rest do these better.
This is where a data layer under your own AI pays off.
Or run both. Keep your current tool on bidding and connect DataDoe read-only, so your AI can check its decisions against profit before you renew it.
Campaign Manager shows ads in isolation: spend, sales and ACOS. It does not know your product cost, your Amazon fees or your stock, so it cannot tell you which keyword actually made money. PPC software earns its fee when it adds that context or saves you hours of manual edits. DataDoe does both through the AI client you already use.
The Base plan is $97 a month with a 14-day free trial, and the price does not change with your ad spend. Many PPC tools add a share of spend on top of a plan fee, so they cost more as you scale; the comparison above uses each vendor’s published prices. Queries and Actions use AI tokens, and the plan includes a monthly allowance. See pricing.
Yes, after you connect the Ads profile with read and write access and switch on the Ads Actions you want in Settings. Actions stay off until you enable them, most AI clients ask before a change, and every change is logged. You can run any change as a dry run first and read exactly what would go to Amazon. How Actions work.
No, and we say so on purpose. There is no DataDoe algorithm moving your bids in the background. Changes happen when you or your AI ask for them. For time-of-day bidding, your AI can set up Sponsored Products scheduled bid increases and budget rules, which Amazon itself runs, so they keep working when nobody is online.
Yes. Upload your product costs once, and DataDoe joins ad spend with orders, Amazon fees and COGS. Your AI can then rank keywords and customer search terms by profit after ads, which is how a keyword at 25% ACOS can still turn out to be losing money.
Sponsored Products, Sponsored Brands and Sponsored Display, read and write, plus Amazon DSP, Amazon Attribution and Brand Metrics read only. Hourly data from Amazon Marketing Stream is available for dayparting analysis. Everything your AI reads in Amazon Ads.
Yes. Vendor Central sales, purchase orders and Amazon Ads sit in the same schema, so a 1P brand can ask how ad spend moved shipped revenue. Several PPC tools are built for Seller Central only. Vendor Central data in DataDoe.
Yes. Many teams connect DataDoe read-only next to their current tool and use their AI to audit its bids against profit. Avoid letting two tools change the same campaigns, since each would undo the other’s work.
Amazon’s Ads MCP server covers advertising only. DataDoe adds Seller Central and Vendor Central sales, fees, product costs and stored history, so your AI can judge ads on profit, and it works the same in any MCP client. Full comparison.
Book a short demo and we will run a PPC review on your own data.
Book a demoConnect Amazon Ads, upload your product costs and ask your AI which keywords earn money. It is the same $97 at any ad spend.
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