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Checked 12 October 2026 · every claim sourced

DataDoe vs Nova Analytics

Nova Analytics (novadata.io) is a profit app for Amazon sellers that added an MCP connector. DataDoe is the Amazon data layer your AI reads and acts on, with Seller Central, Vendor Central and Amazon Ads joined in one schema and a team that answers in about 15 minutes.

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  • Writes to Amazon
  • Every account on one plan
  • 14-day free trial
At a glanceDataDoeNova Analytics
Amazon dataSeller Central, Vendor Central and Amazon Ads in one schemaSeller Central, Vendor Central and Ads console data
Changes on AmazonYes, switched off until you turn it onNoits blog calls its write mode a beta
AI clientsClaude, ChatGPT, Gemini, Cursor, Codex, GitHub Copilot and other MCP clientsClaude, ChatGPT and Gemini, with Cursor in its setup steps
Price$97 a month with unlimited connectionsFrom $49 a month for each Seller or Vendor account
Free trial14 days14 days

Nova details from its pricing page and its DataDoe alternative page, read on 12 October 2026.

• Why teams pick DataDoe

A data layer with people behind it.

Before the feature rows, the part a comparison table rarely shows: who picks up when a number looks wrong, and who built the pipes underneath.

~15 min

A person answers your email

Our median first reply to a support email is about 15 minutes, from people who know SP-API, not a ticket bot.

Every customer

An account manager from day one

Your account manager connects your accounts with you, checks the first numbers against Seller Central and stays your contact after onboarding.

Approved

Approved by Amazon for buyer data

DataDoe passed Amazon’s Public PII approval, so restricted buyer data such as ship-to addresses can be enabled for $49 a month on request.

Since 2020

Built by the Deltologic team

Deltologic is an Amazon Partner with 30+ engineers that has shipped 200+ SP-API builds since 2020, so the pipes under your data are its day job.

Free

Courses that teach the craft

The Amazon SP-API course and the DataDoe Academy video lessons cost nothing, whether or not you subscribe.

Monthly

A free call with an engineer

Each organisation gets one free 30-minute consultation a month with a Deltologic engineer, for schema questions, custom reports or an agent you are building.

• Side by side

Row by row, with sources.

The Nova column comes from Nova’s own public pages, read on 12 October 2026. The DataDoe column comes from our docs. Where Nova is ahead, the row says so.

DataDoe and Nova compared feature by feature, with Nova details from its public pages as of 12 October 2026
FeatureDataDoeNova
Amazon data
Seller CentralYesYes
Vendor CentralYes, with write Actions for purchase orders, shipments and Direct Fulfillment DataDoe aheadYes: its alternative page says 1P is live, while its homepage still lists Vendor accounts as on request
Amazon AdsSponsored Products, Brands, Display and TV, DSP and search terms; Amazon Marketing Cloud (beta, self-serve)Ads console data, with Sponsored Products refreshed three times a day
Buyer data (PII)Restricted PII under Amazon’s Public PII approval, $49 a month on request DataDoe aheadNot offered
MarketplacesAll Amazon marketplaces23, by its own count
Changes on Amazon
Write ActionsAds, listings, prices, A+ Content, orders and shipments, plus Vendor POs, ASNs and Direct Fulfillment. Invoices stay read-only. DataDoe aheadIts page: “Nothing it writes acts on your Amazon account.” Its writes edit costs and tags inside Nova; its blog calls write mode a beta
SafeguardsWrites stay off until you enable them. Most AI clients ask before a change, you can preview it as a dry run first, and every change is loggedIn-app edits show a preview you approve before they are saved
Profit and costs
Profit in an appYes: a Profit & Loss report at app.datadoe.com, plus Profit by Date and Profit by SKU & Date tables your AI can queryYes: Cockpit, P&L, inventory, listing health and ads screens, built as the core of the product Nova ahead
Your own costsItem cost plus shipping or inbound cost per unit, with a start date and supplier, by CSV or per SKU (seller accounts). How it worksLanded cost per SKU as a fixed cost or batch by batch, FBM shipping rates and a VAT category per SKU, editable from your AI Nova ahead
Freshness and history
How often data updatesFresh daily, key tables intraday: orders six times a day, Ads, listings and FBA stock four times, Vendor POs every two hours. Finance tables update daily. ScheduleOrders and financial transactions hourly, Sponsored Products three times a day, FBA stock every eight hours Nova ahead
History on connectAbout two years backfilled when you connect, recent data firstUp to 23 months on the first sync (24 on its MCP page)
Access
AI clientsClaude, ChatGPT, Gemini, Cursor, Codex, GitHub Copilot and any other MCP client, plus n8n and ZapierClaude, ChatGPT and Gemini; Cursor named in its setup steps
Warehouse and API100+ tables in BigQuery at no extra cost, a REST API, and CSV, Excel or JSON exports DataDoe aheadData Share, plus scheduled exports to Sheets, Excel, BigQuery and Snowflake
Price
PlanThe Base Plan, $97 a month: unlimited connections, 10M data rows, 1 seat, 2,000 AI TokensFrom $49 a month for each Seller or Vendor account; custom quote for agencies Nova ahead for one account
Free trial14 days14 days

Nova sources, all read on 12 October 2026: DataDoe alternative page, pricing, MCP page, MCP servers blog post. Nova’s figures are its own and we have not tested them.

• Changes on Amazon

Nova edits its own model. DataDoe edits Amazon.

Both let your AI write something. The difference is where the write lands.

“Nothing it writes acts on your Amazon account.”Nova, about its own assistant, on its DataDoe alternative page, read 12 October 2026
  • Ads: bids, budgets, keywords and campaign state
  • Catalogue: listings, prices and A+ Content
  • Orders: order and shipment updates
  • Vendor Central: acknowledge purchase orders, submit shipments and ASNs, handle Direct Fulfillment orders and labels; invoices stay read-only

Writes stay off until you enable them. Most AI clients ask before a change, and you can preview it as a dry run first. Every change is logged.

Read the Actions docs
Same flow in
• Setting the record straight

Three corrections, each with a doc to check.

Nova’s DataDoe alternative page says its facts about us were checked on 28 September 2026. These three no longer match our public docs, checked again on 12 October 2026.

Nova’s DataDoe alternative page

“DataDoe offers MCP, REST and BigQuery: a data layer without an app.”

Our docs

DataDoe has an app

app.datadoe.com opens on a Home dashboard of key numbers, with Reports that include a Profit & Loss tab, plus Exports and Actions. The MCP, REST API and BigQuery sit on the same data.

Features overview
Nova’s DataDoe alternative page

Own costs and fee reconciliation: “Not documented publicly.”

Our docs

Profit includes your product and inbound costs

You upload item cost and shipping or inbound cost per unit, each with a start date, by CSV or SKU by SKU. Profit by SKU & Date and the order lines use it. Upload is for seller accounts.

Uploading COGS
Nova’s page, quoting our own old wording

“100+ clean tables, refreshed daily.”

Our docs

Key tables refresh during the day

That line was ours, and it undersold the schedule. Orders refresh six times a day and show up within about an hour; Ads, listings and FBA stock four times. Finance tables are daily, where Nova is faster.

Data fetch schedule

Most of Nova’s page is fair to us, including Vendor Central, write access off by default and buyer data. We only list what our docs contradict.

• Price, honestly

Nova wins on one account. DataDoe wins from three.

Nova prices each Seller or Vendor account separately. DataDoe is one plan for every account you connect; what you size up is data rows and AI Tokens.

  • One account: Nova starts at $49 a month, about half our price.
  • Two accounts: about even, $98 from Nova against $97.
  • Three or more: Nova starts at $147 and keeps adding $49 an account. DataDoe stays at $97, because connections are unlimited.
  • Agencies: this is where the gap is widest, before Nova’s custom agency quote kicks in.
3
112
Nova, from
DataDoe$97/mo

Nova lists “starting at” prices per account and no volume tiers; agencies get a custom quote (pricing, read 12 October 2026). DataDoe’s plan includes 10M data rows, 1 seat and 2,000 AI Tokens a month; extra rows are $49 per 10M and extra seats $29 (pricing docs).

• Quick verdict

Which one fits your setup?

They overlap less than the names suggest. Nova is built around a profit screen. DataDoe is built for AI that has to read across every Amazon account and then do something about it.

Choose DataDoe if

  • You need Vendor Central and Amazon Ads joined to your Seller data
  • Your AI should change things on Amazon, not only report on them
  • You run several accounts, brands or clients on one bill
  • You want your history in BigQuery or over SQL and a REST API
  • You handle restricted buyer data such as ship-to addresses
  • Your team works across more AI clients than Claude, ChatGPT and Gemini

Choose Nova if

  • You mainly want a ready-made profit dashboard to open each morning
  • You need financial transactions refreshed every hour
  • You want a VAT category and FBM shipping cost per SKU inside the P&L
  • You have one account and want the lowest entry price
• Using both

You don’t have to pick just one.

Each tool connects to Amazon through its own sign-in, so they never touch each other’s access. An AI client can hold both connectors at once and pull from whichever fits the question.

DataDoe for

  • Vendor Central, Ads and Seller data in one query
  • Changes on Amazon, off until you enable them; most AI clients ask first
  • About two years of history, in BigQuery too
  • Every client account on one plan
Your AI client

Two connectors, two separate Amazon sign-ins

Nova for

  • An hourly profit screen for the finance team
  • VAT category and FBM costs per SKU
  • Its ready-made Cockpit and listing health views

Nova says the same on its own page: both tools “connect through Amazon independently” (novadata.io, read 12 October 2026).

FAQ

DataDoe vs Nova Analytics, answered.

Partly. Both connect Amazon data to AI assistants over MCP. Nova is a profit app first, with a connector added in 2026. DataDoe is a data layer: Seller Central, Vendor Central and Amazon Ads in one schema, which your AI can read and, when you allow it, change.

Yes. You upload item cost plus shipping or inbound cost per unit, each with a start date and an optional supplier, by CSV or SKU by SKU in the Inventory report. Order lines and Profit by SKU & Date use it. Upload is available for seller accounts.

Yes. app.datadoe.com has a Home dashboard of key numbers and Reports with a Profit & Loss tab, next to Exports and Actions. The same data reaches your AI through MCP, the REST API and BigQuery.

DataDoe is fresh daily, with key tables intraday: orders six times a day, Ads, listings and FBA stock four times, Vendor purchase orders every two hours, and finance tables once a day. Nova says it pulls orders and financial transactions hourly, so on finance it is faster.

DataDoe can: Ads, listings, prices, A+ Content, orders and shipments, plus Vendor purchase orders, ASNs and Direct Fulfillment. Writes stay off until you enable them. Most AI clients ask before a change, and you can preview it as a dry run first. Every change is logged. Nova's page says nothing its assistant writes acts on your Amazon account, and its blog describes a write mode in beta.

Both list Vendor Central and Ads data. DataDoe joins them with Seller Central in one schema, covers Sponsored Products, Brands, Display and TV, DSP and search terms, offers Amazon Marketing Cloud (beta, self-serve), and can act on Vendor purchase orders and shipments.

Nova starts at $49 a month for each Seller or Vendor account, with a custom quote for agencies. DataDoe is $97 a month for The Base Plan with unlimited connections, so from three accounts up DataDoe costs less. Data rows and AI Tokens are what you scale.

Nova names Claude, ChatGPT and Gemini, with Cursor in its setup steps. DataDoe works with Claude, ChatGPT, Gemini, Cursor, Codex, GitHub Copilot and any other MCP client, and with n8n and Zapier.

Yes. Each connects to Amazon through its own sign-in, and an AI client can hold both connectors. Some teams keep a profit screen in one and run Vendor, Ads and write work through the other.

DataDoe does. It passed Amazon's Public PII approval, so restricted buyer data such as ship-to addresses can be enabled for $49 a month on request. Nova does not offer buyer data.

Coming over from Nova?

Your account manager will connect your Seller and Vendor accounts with you, load your costs and check the first numbers against Seller Central.

Book a demo
• Get started

One plan for every Amazon account.

Connect Seller Central, Vendor Central and Amazon Ads in about 5 minutes. Free for 14 days, then $97 a month — with people who answer in about 15 minutes.

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  • Seller, Vendor and Ads in one schema
  • Writes off until you allow them
  • Approved by Amazon for PII
  • $97/mo after 14 days free