Changelog

We're constantly working on new features and improvements.
Here's what's new with DataDoe.

July 6, 2026NEW

The biggest data drop yet: intraday updates, raw Amazon DSP, and a wave of new FBA, Vendor real-time, and promotion & coupon tables — plus a seller ID on every table and an earlier daily fetch. Actions expands to Vendors and Ads portfolios, and the platform gains an affiliate program, a demo account, and per-account read/write control.

Data

  • Earlier daily fetch — now 2 AM

    The daily fetch now runs at 2 AM, so most of your data is ready by ~5 AM marketplace time. Details in the Hub.

  • Intraday updates on key tables

    Selected tables now refresh throughout the day, not just overnight. Orders update on both an intraday schedule and via live notifications — and we can add more tables to intraday on request at low cost. See the list in the Hub.

  • Raw DSP reports

    Every Amazon DSP report is now available in raw datasets. We're looking for users to connect and help us validate this data.

  • Selling fees on profit tables

    Profit by Date and Profit by SKU & Date now include selling fees, calculated the same way as the Seller Central report.

  • Seller ID on every table

    Every table now carries a marketplace_seller_id column showing the Amazon seller or vendor ID — cleaner filtering and joins across multi-account orgs.

  • Portfolio names on Ads tables

    A portfolio name column is now on Ad Performance by ASIN & Date, Keyword Targeting Performance, Search Term Performance (Ads), and Ad Campaigns (raw).

  • Supplier name in COGS

    Add an optional supplier name to your COGS and track where your inventory comes from — the column flows into every COGS-supporting table. New COGS docs in the Hub.

  • New shipping & refund columns

    Added to Sales & Traffic by ASIN & Date for tighter reconciliation.

  • Promotion & Coupon Performance

    New Promotion Performance and Coupon Performance tables for both Seller Central and Vendor Central.

  • New Seller Central data

    Seller Feedback, plus a full FBA operations set: FBA Shipments, FBA Removal Orders, FBA Recommended Removal, FBA Removal Shipments, FBA Replacement Shipments, and FBA Restock Recommendations.

  • Vendor real-time by hour

    Three new Vendor Central tables: Real-Time Sales, Traffic, and Inventory by ASIN & Hour.

  • Ad Purchased Products

    New Amazon Ads table covering products purchased after an ad interaction.

Actions

  • Listing updates for Vendors

    AMAZON_LISTINGS_UPDATE now works for Vendors, not just Sellers.

  • New Seller Central actions

    AMAZON_LISTINGS_FIND and AMAZON_ORDERS_SOLICITATION_FEEDBACK_SEND — find listings and request buyer feedback straight from your AI client.

  • New Ads actions

    AMAZON_LISTINGS_FIND, AMAZON_ADS_PORTFOLIOS_UPDATE, and AMAZON_ADS_PORTFOLIOS_FIND — manage Ads portfolios programmatically.

Platform

  • Affiliate program

    Refer DataDoe and earn — a new affiliate program for partners and power users.

  • Demo account

    Explore DataDoe with a ready-made demo account and sample data before connecting your own.

  • Per-account access control

    Choose READ or READ_WRITE permissions individually for each Seller and Vendor. Details in the Hub.

  • SQP report

    The Search Terms report is now the SQP report — with a new per-ASIN purchase count column and a pack of accuracy improvements.

June 18, 2026

A big release for the data layer: raw Amazon Ads, Brand Analytics Search Terms, FBA Inbound Shipments, Subscribe & Save — plus a major accuracy boost on settlements. Actions is live, Log in with Google is in, and you can now enable/disable tables to control costs.

Data

  • Raw Amazon Ads data

    Four new raw tables — Campaigns, Ad Groups, Ads, and Targets. Build your own attribution, your own bid logic, your own anything — straight off the source.

  • Brand Analytics Search Terms (daily, weekly, monthly)

    Full Brand Analytics dataset in three granularities: daily, weekly, monthly. Search share, click share, conversion share — every cadence you need for keyword research and category benchmarking.

  • FBA Inbound Shipments

    Full FBA Inbound Shipments table — everything you ship to Amazon, queryable. Pair with AWD for end-to-end inbound visibility.

  • Subscribe & Save data

    Three new tables: Replenishment Metrics by Date, by SKU & Date, Replenishment Offers. Track recurring revenue and retention without CSV exports.

  • Settlements accuracy boost

    Big quality pass on Settlements and P&L Components, flowing into Profit by Date and Profit by SKU & Date. Cleaner numbers, tighter reconciliation.

  • Sellers & Vendors context table

    New utility table — Sellers and Vendors Context — for cleaner joins across multi-account orgs.

  • PII tightening on order items

    User emails stripped from the non-PII amazon_order_items_with_cogs table. Buyer emails now require PII access — keeping the default surface DPP-clean.

Actions

  • Actions is live

    Write-back actions on Amazon — move from read-only analytics into the operations layer. Adjust, update, and orchestrate directly from your AI client.

Platform

  • Log in with Google

    One-click sign-in with Google or GSuite — works for existing accounts on the same email too.

  • Manual Ads profile selection

    DataDoe still suggests the matching profile when adding an Ads connection, but you can override it with any profile. Cleaner for agencies and complex setups.

  • Per-table enable / disable for cost control

    Turn individual data tables on or off to manage ingestion and storage. New tables we add must be enabled manually.

MCP & API

  • Sellers and Vendors filtering resources

    New MCP/API resources for listing and filtering connected sellers and vendors — much easier for AI clients and custom integrations on large orgs.

Hub

June 9, 2026

A full redesign of DataDoe, rebuilt around one idea: this is the data layer your AI tools plug into. Cleaner app, faster screens, a streamlined start, a rebuilt Hub, and a sharper focus on the things that matter most — accurate data, MCP, and the API.

New features

  • Redesigned app

    DataDoe got a full rebuild — cleaner layout, faster screens, and an interface that finally matches what it is: infrastructure for AI, not another dashboard.

  • Built around MCP and your AI tools

    Everything now points at getting your Amazon data into Claude, ChatGPT, Cursor, and your own stack. Connect once, then work where you already work.

  • Streamlined onboarding

    New accounts go from sign-up to data in one clean flow — accept, start your trial, connect your accounts. Fewer screens, faster to your numbers.

  • Rebuilt Hub

    Clearer docs, accurate links, and a tighter Features overview. Everything you need to wire DataDoe into your tools and understand your data scheme, in one place.

Improvements

  • Data accuracy front and center

    Major work on matching your numbers to Seller Central — cleaner settlements, returns, COGS, and reconciliation across reports.

  • A sharper, more focused product

    We retired older features that didn't fit the AI-native direction, so we can go deep on what matters: rock-solid data, MCP, and the API.

May 28, 2026

Data

  • Real-time orders (beta)

    New orders and updates to order data now show up in the Order Line Items table within an hour of occurrence — instead of next-day.

  • Profitability analysis tables

    Two new tables: Profit by Date and Profit by SKU & Date. Both surface sales, traffic, PPC, fees, COGS, and profit in a single query — no joins, no waiting.

  • AWD data — full coverage

    Amazon Warehousing & Distribution data is now in DataDoe. Four new tables: AWD Inbound Shipments, AWD Inbound Shipments Line Items, AWD Replenishment Orders, AWD Replenishment Order Line Items.

  • FBA + AWD stock on Listings table

    The Listings table now includes FBA and AWD stock columns inline. No more joining across tables.

  • Currency rates in BigQuery

    Added a currency_rates table to the integrated BigQuery dataset — normalized multi-marketplace reporting without writing your own FX layer.

  • Utility columns on every table

    Every table now ships with seller_or_vendor_id, seller_or_vendor_name, marketplace_id, marketplace_country_name, and marketplace_country_code.

  • Raw dataset sharing for BigQuery

    Dedicated BigQuery dataset wired to your own GCP project — your data, your account, your rules.

  • Improved accuracy across the board

    Cleaner numbers on orders, sales, ads, and settlements data.

MCP

  • OAuth login for ChatGPT & Claude

    One-click sign-in flow — no more pasting MCP keys. Same OAuth pattern you already trust from Stripe, GitHub, and Google.

  • Faster, leaner export source determination

    Reduced token usage and improved speed when MCP figures out which export source to query. Leaner responses, faster agentic workflows.

API

  • Query + filter parameters on GET /exports/sources

    Filter the export sources endpoint by query parameters — easier discovery and integration in custom pipelines.

Platform

  • Seller invitation links

    Direct deep-links to specific Data Scheme tables — perfect for sharing exact schema docs with sellers, partners, and integrators.

April 27, 2026

New features

  • Custom Exports

    Build your own export from any data source — pick columns, filters, sort, date range, and output format (CSV, TSV, JSON, XML, Excel). Run once or schedule. Use the template catalog to get started.

  • Scheduled Exports

    Set it once and forget it. Define a relative period, pick recipients, and Doe sends a fresh file every cycle. Edit, pause, resume anytime.

  • Multi-recipient delivery

    Send exports to specific emails or your entire organization. Each recipient gets their own copy.

  • Export templates catalog

    Pre-built export configurations for the most common Amazon pulls — Sales & Traffic, Order Items, Settlements, Ads Performance, FBA Inventory, Vendor Sales — across 30/90 day and full-year windows.

March 30, 2026

New features

  • Explorer workspace

    A new analysis workspace where you pick a preset, a seller context, and a date range — and Doe pulls every required data source, merges them, and renders the result in one big interactive table.

  • Local dataset cache

    Pulled data is cached in your browser, so reopening the same view is instant. Old data refreshes automatically when it ages out.

  • One-click export from Explorer

    Export the merged view, a single source, or the full ZIP package straight from the table. CSV, Excel, or both.

Improvements

  • Column state controls

    Reorder, hide, pin, and resize columns — layout is remembered per preset. Reset to default in one click.

March 2, 2026

New features

  • MCP server is live

    Plug DataDoe straight into Claude Desktop, Cursor, ChatGPT, Codex, Copilot, or Gemini CLI. Generate an MCP key in the Integrations Hub, paste it, and start asking your Amazon data questions where you already work.

  • REST API for external systems

    Pull reports, trigger exports, and run AI prompts from any system. Generate API keys, track usage, view request logs.

  • BigQuery dataset sharing

    Dedicated BigQuery dataset wired to your own GCP project. Connect Looker, Tableau, your warehouse, or your ML pipelines.

  • Integrations Hub

    One place to manage every external connection: API keys, MCP keys, BigQuery sharing.

February 2, 2026

New features

  • AI Briefs on every report

    Each report header now generates insight cards — pulled from the same data the report is showing — that flag what's worth your attention. Dismiss, pin, or open any card into a prefilled chat.

  • Two-factor authentication

    Protect your account with an authenticator app. Enable, disable, or reset 2FA from My Account.

  • Continue investigation from any insight

    Click "Continue investigation" on an AI Brief and Doe opens a new chat with the full context already loaded.

Improvements

  • Report freshness warnings

    Reports now flag when the selected end date might include incomplete data (current day, recent days).

January 5, 2026

New features

  • COGS Management

    Manage COGS per item, per day. Upload in bulk (CSV or SellerBoard export) or set manually per SKU. No averages. No guessing.

  • Profit & Loss Report

    See what actually drives your margin. Sales, ads, fees, refunds, settlements, and COGS connected in one place. Built for pricing decisions, ad efficiency checks, and clean month-end reconciliation.

  • Inventory Report

    FBA and FBM stock combined with demand signals — avoid stockouts, reduce aged inventory, free money stuck in slow movers.

  • Orders Report

    Turn daily order flow into a clear operational picture. Spot demand shifts early, track FBA vs FBM, and keep delivery quality under control.

  • Search Terms Report

    See what customers search for — and what actually converts. Visibility, clicks, add-to-carts, purchases, CPC.

  • Vendors Report

    Make sense of Vendor Central. Traffic, shipments, open POs, returns, unhealthy inventory — one clear view.

September 8, 2025

New features

  • New Home + Prompt Library

    The Home screen just got a glow-up. A fresh layout and a built-in library of suggested prompts — for sellers who want answers, fast.

  • Smarter metrics, consistent formulas

    Chat now uses standardized formulas across all metrics. No more surprises when comparing values.

  • Select your answer format

    Choose how you want answers displayed: text, table, or chart.

  • Better time period comparisons

    Time comparisons ("last month vs. this month") are now smarter and more accurate.

  • Conversations sidebar is live

    Quickly switch between chats with a sleek new conversation list on the left. Multi-threading is officially here.

  • New empty chat screen

    Starting fresh? The new empty state guides you with smart prompt suggestions and tips.

  • Message history in Investigation mode

    Scroll through full investigation threads — no more digging to trace the logic.

Improvements

  • Related prompts work (a bit) better

    Temporary fix to make related prompts more relevant. More improvements coming.

  • UI polish across the app

    Minor visual improvements across multiple screens.

Bug fixes

  • No more ghost image responses

    Fixed a bug where chat sometimes generated an image-based response even when no data was available.

  • More stable message rendering

    Fixed rare crashes when rendering long or complex messages.

August 25, 2025

New features

  • Investigate mode is here

    Tired of shallow answers? Investigate mode breaks down responses into logical steps so you understand how the answer was built.

  • One-click scheduled results exports

    Copy or download generated results instantly. No more screenshots.

  • Detailed reasoning steps now visible

    See full step-by-step logic — not just headers, but full blocks with clean formatting.

  • Line charts in chat

    Generate clean, readable line charts directly in chat.

  • Longer messages supported

    Character limit in chat increased. Say more, ask more, do more.

Improvements

  • Major model upgrade under the hood

    The engine got smarter, especially for complex prompts.

  • Faster message flow

    Improved UX for message sending and added an animation when regenerating.

  • Cleaner menu structure

    Utility pages removed from the main side menu, placeholders for upcoming sections added.

  • New Profit & Loss page

    Better layout, improved UX, and all the numbers you need.

Bug fixes

  • X-axis fixed on P&L chart

    P&L chart's timeline was flipped. We flipped it back.

August 18, 2025

New features

  • Reasoning modes in chat

    Choose between Standard and Analyst mode when chatting with Doe.

  • Purchase behavior insights

    Two refined data sources: products often bought together, or with the most returning customers.

  • Negative keyword analysis

    Explore if your negated campaign keywords are still showing up in top organic positions.

Improvements

  • FBA returns, refined

    Break down your FBA returns by type, see FBM vs FBA return counts, and list top return reasons.

August 11, 2025

New features

  • Smart search for products and search terms

    Type even a partial name, and Doe instantly finds matching listings. Perfect for quickly grouping products without exact names, SKUs, or ASINs.

  • Message generation steps

    See each step of the response as it's built.

  • Cancel prompts

    Stop a running prompt mid-generation. The send button turns into a pulsing stop icon — hit it, and your original message pops right back.

Improvements

  • Line breaks that actually break

    Your line breaks are now respected.

  • Full answers, no cut-offs

    Long replies are no longer chopped off.

Bug fixes

  • Treemaps that behave

    Visuals now render exactly as intended.

  • Honest processing times

    Chat gives accurate heads-up on how long initial data processing really takes.

August 4, 2025

New features

  • Download charts from chat

    Messages with charts? When you download them, the charts now come along.

  • Search query performance tracking

    New data module lets you track how search queries perform.

  • Add seller from Home & Chat

    Quick button to add a seller directly from the Home screen or inside the chat.

Improvements

  • Trial info in onboarding

    Trial availability shown right on the "New Organization" screen.

  • Handle number types in chat tables

    Numbers in tables are cleaner and more consistent.

  • Table row counts in chat

    Tables now show row counts.

  • Wider conversation titles

    The conversation name field is wider.

  • Presets + Home calendar UX polish

    Calendar presets look better and work smoother.

  • Unconnected sellers now visible (but not selectable)

    Unconnected sellers appear grayed out and unclickable until data flows.

  • Refined listing data handling

    Cleaned up how refined listings data types are processed.

Bug fixes

  • Related prompts now show up right

    Sometimes they didn't. Now they do.

  • Visual cleanup and polish throughout

    A bunch of minor tweaks across the platform.

July 28, 2025

New features

  • 7 days on the house

    New users get a free 7-day trial with full access.

  • Run scheduled prompts anytime

    Run any scheduled prompt instantly — hit "Run now" and go.

Improvements

  • Timezone auto-detect on first login

    Organization timezone auto-set based on browser.

  • Canceled subscription info now visible

    Clear status when subscription is canceled.

  • Smarter default prompts suggested by Doe

    Suggested prompts are actually useful now.

  • Longer prompts? No problem

    You can throw more detailed stuff at Doe without it flaking out.

  • Visuals show names, not weird IDs

    Proper marketplace names instead of IDs.

  • Return reasons make more sense

    Cleaner logic so you understand why stuff gets returned.

  • Better form for scheduled prompts

    Clearer, smoother, easier UI for creating and editing.

  • New prompts = auto-pinned

    Newly created scheduled prompts are auto-pinned to your Home.

  • Titles and text shown on Home

    Pinned prompts now show both title and message content at a glance.

Bug fixes

  • Generic error messages won't break things anymore

    Weird chat errors no longer freeze the whole app.

July 16, 2025

DataDoe is now live — launched on July 16. This release includes guided onboarding, KPI and P&L dashboards, custom prompt scheduling, new exportable tables, redesigned Seller Central setup, and a better way to manage your organization and subscriptions.

New features

  • Guided onboarding

    Step-by-step setup with helpful tips and a walkthrough video to get started in minutes.

  • Track key metrics on the Home dashboard

    See KPIs and a visual P&L chart right after logging in.

  • Create your own dashboards with scheduled prompts

    Schedule AI prompts to run at specific times and display updated answers on Home.

  • Organize your prompts with filters, pins, and drag & drop

    Filter, pin, and reorder scheduled prompts. Choose response format (table, chart, summary).

  • Download table data with one click

    Export any table from the Home view.

  • Connect Seller and Ads accounts more easily

    Redesigned, streamlined setup process.

  • Manage your subscription and team in one place

    View subscription details and control team access from the Organizations panel.

Improvements

  • Schedule prompts more easily

    Cleaner, more intuitive UI for scheduled prompts.

  • Cleaner Home layout

    Improved alignment and spacing on the dashboard.

May 30, 2025

New features

  • New Context Management Menu

    View, create, and manage your chat contexts from a dedicated menu — faster switching, better control.

  • Selling Partner ID Now Visible

    See the Selling Partner ID directly on the connection page.

  • Pin and Rename Your Conversations

    Keep important chats at the top with pins, and rename conversations.

  • Chat Works With Minimal Context

    Chat with just one Seller Central or Ads connection.

Improvements

  • Easier Connection Setup

    Interface ensures you've selected an Amazon Ads profile before leaving the page.

  • Mobile: Rename Conversations on the Go

    Rename directly from mobile.

  • Table Alignment Improvements

    Better aligned tables for easier reading.

  • "Regenerate" Suggestion on Errors

    Doe suggests trying again when a response fails.

  • Text Copying from Charts

    Copy text directly from charts.

  • Cleaner Badges for Types and Roles

    User-friendly labels for account types and user roles.

  • Conversation List: No Messages Indicator

    Empty chats are clearly marked.

  • Trendlines Now Show Proper Number Formatting

    Charts more readable, with properly formatted trendline values.

May 23, 2025

New features

  • Returns Data Is Now Available

    DataDoe shows return reasons and volumes. Ask Doe what's driving returns over the last 30 days and how it impacts margins.

  • FBA Inventory by Country and SKU

    Inventory breakdown by country and SKU — manage fulfillment and avoid regional stockouts.

  • Campaign Budget Visibility

    Ask Doe about campaign budgets — total, usage %, and which campaigns are hitting limits.

  • Active Listings Data

    Live data on your active listings — including suppressed or inactive SKUs.

Improvements

  • Smarter Follow-Up Conversations

    Doe handles deeper follow-ups in one flow.

  • Auto-Restart After Inactivity

    Fresh conversation starts after inactivity to avoid mixed context.

  • Cleaner Text Responses & Image Previews

    Better-structured text answers, higher-quality visual previews.

  • See Connected Accounts When Adding Ads Profiles

    See which connection the Ads profile is being linked to.

  • Rename Chat Conversations

    Rename conversations to keep things organized.

May 16, 2025

New features

  • See Every Order, Down to the Item

    Full order data including item-level data, refreshed daily. Ask Doe about fulfillment types, recent purchases, or unsent orders.

  • Analyze and Improve Your Product Listings

    Catalog data for all child ASINs — titles, bullet points, more. Ask Doe to rewrite titles and bullets.

  • Fully Functional on Mobile

    DataDoe works great on mobile — chat, connect accounts, manage stores, everything.

Improvements

  • Visuals Are Now Properly Centered

    Charts, tables, and scorecards aligned and centered in the chat.

  • Cleaner UI for Connections and Stores

    Better layout and spacing for faster navigation.

  • Improved Chat Navigation

    More responsive conversation switching, less lag.

Bug fixes

  • No More Lag in Long Conversations

    Fixed performance issue causing slowdowns in long chats.

May 9, 2025

New features

  • Automatic Chat Context Setup

    Chat auto-configures based on available Amazon data. Connected accounts appear in the top-right context selector.

  • No-Context Chat

    Use chat without account context — when data isn't ready or you choose not to connect.

  • Data Load Indicator

    Sync status message shown when data is still being uploaded or processed.

Improvements

  • Product Data Quality

    Amazon product data refined for improved accuracy and consistency.

May 2, 2025

New features

  • Multi-Conversation Support

    Switch between chat threads. Create new conversations, revisit past threads, or delete ones you don't need.

  • New Login Page

    Fully redesigned login screen.

Improvements

  • Ads Profile Selector

    Improved interface for selecting your Amazon Ads profile.

Bug fixes

  • Amazon Ads Data Not Syncing

    Fixed issue where Ads data failed to load for some users.

  • Bar Chart Trendlines

    Trendlines now render correctly at chart edges.

  • Scorecard Layout

    Fixed display issues when showing 3+ scorecards.

April 18, 2025

New features

  • Data Tables

    Get answers in clean, structured tables — see numbers at a glance or export to CSV.

  • Regenerate Response

    Not feeling the answer? Hit regenerate. It learns from context.

  • Rate the Response

    Thumbs up/down buttons below each reply. Every click helps us improve.

Bug fixes

  • Prompt Freezes Fixed

    Fixed issue where some prompts got stuck without generating a response.

April 11, 2025

New features

  • New AI Engine

    New engine for handling requests — faster, sharper, better at understanding conversation flow.

  • Speech to Text

    Click the microphone button, say what you need, and Doe turns it into text.

  • Download Message Data

    Click the arrow down button to pack everything — charts, text, raw data — into a ZIP with CSV and JSON.

  • Trendlines on Bar Charts

    Doe adds trendlines for maximum, minimum, or average values.

April 9, 2025

New features

  • Full Explanations + Visuals

    Doe generates full-length written insights alongside charts.

  • Scorecard Visuals

    Clean, focused visuals that make key metrics easier to read at a glance.

Improvements

  • Smarter Output Selection

    Doe chooses how to respond based on context — combining detailed explanation, dashboard, or both.

April 4, 2025

New features

  • Organization & Roles

    Finalizing organization management features, including multi-user support and role-based access control.

March 28, 2025

New features

  • Demo at Prosper Show + Closed Alpha Update

    Showcased DataDoe live at Prosper Show in Las Vegas. We're refining our feature roadmap based on your requests and gradually rolling out closed Alpha access through invite codes.

March 21, 2025

New features

  • Fresh User Interface

    DataDoe got a visual upgrade — smoother, cleaner, easier to use.

Improvements

  • Better Chart Descriptions in Messages

    Charts now include a clear description beforehand for instant context.

  • Smarter Responses When Data is Missing

    Instead of just "no data," Doe provides a more helpful explanation.

  • Charts No Longer Mix Different Metrics

    Separate charts for different types of data — no more tangled axes.

March 14, 2025

New features

  • Performance & Stability Enhancements

    Optimized backend processing for improved response times.

  • AI Model Updates

    Ongoing tweaks to AI logic improve accuracy and contextual understanding.

Improvements

  • Dashboard Generation Issue Fixed

    Fixed an issue where dashboards intermittently failed to generate.

March 7, 2025

New features

  • DataDoe Enters Alpha

    DataDoe officially entered its Alpha phase. Things are moving from ideas to reality. It's early days, but we're laying the groundwork for what's to come.

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