July 6, 2026NEW
The biggest data drop yet: intraday updates, raw Amazon DSP, and a wave of new FBA, Vendor real-time, and promotion & coupon tables — plus a seller ID on every table and an earlier daily fetch. Actions expands to Vendors and Ads portfolios, and the platform gains an affiliate program, a demo account, and per-account read/write control.
Data
- Earlier daily fetch — now 2 AM
The daily fetch now runs at 2 AM, so most of your data is ready by ~5 AM marketplace time. Details in the Hub.
- Intraday updates on key tables
Selected tables now refresh throughout the day, not just overnight. Orders update on both an intraday schedule and via live notifications — and we can add more tables to intraday on request at low cost. See the list in the Hub.
- Raw DSP reports
Every Amazon DSP report is now available in raw datasets. We're looking for users to connect and help us validate this data.
- Selling fees on profit tables
Profit by Date and Profit by SKU & Date now include selling fees, calculated the same way as the Seller Central report.
- Seller ID on every table
Every table now carries a marketplace_seller_id column showing the Amazon seller or vendor ID — cleaner filtering and joins across multi-account orgs.
- Portfolio names on Ads tables
A portfolio name column is now on Ad Performance by ASIN & Date, Keyword Targeting Performance, Search Term Performance (Ads), and Ad Campaigns (raw).
- Supplier name in COGS
Add an optional supplier name to your COGS and track where your inventory comes from — the column flows into every COGS-supporting table. New COGS docs in the Hub.
- New shipping & refund columns
Added to Sales & Traffic by ASIN & Date for tighter reconciliation.
- Promotion & Coupon Performance
New Promotion Performance and Coupon Performance tables for both Seller Central and Vendor Central.
- New Seller Central data
Seller Feedback, plus a full FBA operations set: FBA Shipments, FBA Removal Orders, FBA Recommended Removal, FBA Removal Shipments, FBA Replacement Shipments, and FBA Restock Recommendations.
- Vendor real-time by hour
Three new Vendor Central tables: Real-Time Sales, Traffic, and Inventory by ASIN & Hour.
- Ad Purchased Products
New Amazon Ads table covering products purchased after an ad interaction.
Actions
- Listing updates for Vendors
AMAZON_LISTINGS_UPDATE now works for Vendors, not just Sellers.
- New Seller Central actions
AMAZON_LISTINGS_FIND and AMAZON_ORDERS_SOLICITATION_FEEDBACK_SEND — find listings and request buyer feedback straight from your AI client.
- New Ads actions
AMAZON_LISTINGS_FIND, AMAZON_ADS_PORTFOLIOS_UPDATE, and AMAZON_ADS_PORTFOLIOS_FIND — manage Ads portfolios programmatically.
Platform
- Affiliate program
Refer DataDoe and earn — a new affiliate program for partners and power users.
- Demo account
Explore DataDoe with a ready-made demo account and sample data before connecting your own.
- Per-account access control
Choose READ or READ_WRITE permissions individually for each Seller and Vendor. Details in the Hub.
- SQP report
The Search Terms report is now the SQP report — with a new per-ASIN purchase count column and a pack of accuracy improvements.
June 18, 2026
A big release for the data layer: raw Amazon Ads, Brand Analytics Search Terms, FBA Inbound Shipments, Subscribe & Save — plus a major accuracy boost on settlements. Actions is live, Log in with Google is in, and you can now enable/disable tables to control costs.
Data
- Raw Amazon Ads data
Four new raw tables — Campaigns, Ad Groups, Ads, and Targets. Build your own attribution, your own bid logic, your own anything — straight off the source.
- Brand Analytics Search Terms (daily, weekly, monthly)
Full Brand Analytics dataset in three granularities: daily, weekly, monthly. Search share, click share, conversion share — every cadence you need for keyword research and category benchmarking.
- FBA Inbound Shipments
Full FBA Inbound Shipments table — everything you ship to Amazon, queryable. Pair with AWD for end-to-end inbound visibility.
- Subscribe & Save data
Three new tables: Replenishment Metrics by Date, by SKU & Date, Replenishment Offers. Track recurring revenue and retention without CSV exports.
- Settlements accuracy boost
Big quality pass on Settlements and P&L Components, flowing into Profit by Date and Profit by SKU & Date. Cleaner numbers, tighter reconciliation.
- Sellers & Vendors context table
New utility table — Sellers and Vendors Context — for cleaner joins across multi-account orgs.
- PII tightening on order items
User emails stripped from the non-PII amazon_order_items_with_cogs table. Buyer emails now require PII access — keeping the default surface DPP-clean.
Platform
- Log in with Google
One-click sign-in with Google or GSuite — works for existing accounts on the same email too.
- Manual Ads profile selection
DataDoe still suggests the matching profile when adding an Ads connection, but you can override it with any profile. Cleaner for agencies and complex setups.
- Per-table enable / disable for cost control
Turn individual data tables on or off to manage ingestion and storage. New tables we add must be enabled manually.
June 9, 2026
A full redesign of DataDoe, rebuilt around one idea: this is the data layer your AI tools plug into. Cleaner app, faster screens, a streamlined start, a rebuilt Hub, and a sharper focus on the things that matter most — accurate data, MCP, and the API.
New features
- Redesigned app
DataDoe got a full rebuild — cleaner layout, faster screens, and an interface that finally matches what it is: infrastructure for AI, not another dashboard.
- Built around MCP and your AI tools
Everything now points at getting your Amazon data into Claude, ChatGPT, Cursor, and your own stack. Connect once, then work where you already work.
- Streamlined onboarding
New accounts go from sign-up to data in one clean flow — accept, start your trial, connect your accounts. Fewer screens, faster to your numbers.
- Rebuilt Hub
Clearer docs, accurate links, and a tighter Features overview. Everything you need to wire DataDoe into your tools and understand your data scheme, in one place.
Improvements
- Data accuracy front and center
Major work on matching your numbers to Seller Central — cleaner settlements, returns, COGS, and reconciliation across reports.
- A sharper, more focused product
We retired older features that didn't fit the AI-native direction, so we can go deep on what matters: rock-solid data, MCP, and the API.