A Helium 10 alternative that runs in your AI

Helium 10 is a research and listing suite with its own AI agent. DataDoe connects the AI you already use to your Seller Central, Vendor Central and Amazon Ads data, and lets it act on them. Plenty of sellers keep Helium 10 for research and use DataDoe for everything inside their account.

Start free trial Compare side by side

Checked 20 October 2026
Vendor Central included
Any AI client

Which ASINs sell through both Vendor Central and Seller Central, and what do we spend on ads for each side?

datadoe · query · amazon_vendor_sales_traffic_and_inventory_by_child_and_date

datadoe · query · amazon_ads_performance_by_child_asin_and_date

Four ASINs sold both ways in September. B0C7RT5K2Q gets 61% of its units through Vendor Central but only 18% of its ad spend.

September 2026 · US · units and Sponsored Products spend
ASIN	Vendor units	Seller units	Vendor ads	Seller ads
B0C7RT5K2Q	1,840	1,180	$390	$1,740
B0D2KX4H7N	2,310	640	$1,120	$410
B0C7RT9M1X	920	1,410	$610	$980
B0C9LQ8T3V	430	1,960	$95	$1,520

Want me to draft a budget shift from the seller profile to the vendor profile for that ASIN? I will show it as a dry run first.

Which one you need

Do you need one, the other or both?

They answer different questions. Helium 10 looks outward at the market; DataDoe looks inward at your own accounts and gives your AI the means to act on them. If you only pick one, pick by the questions you ask most.

Helium 10 fits if

You research new products and keywords: market estimates are what Helium 10 is built for
You write listings with its keyword tools and track rankings every day
You are already on Diamond and its AI agent covers what you ask

DataDoe fits if

You also run Vendor Central, or sell the same products as both vendor and seller
You want to use Claude, ChatGPT, Cursor or any AI client, not one tool’s agent
You want your AI to change ads, listings, prices or Vendor POs when you allow it
You want every Amazon connection on one $97 plan, plus a REST API and BigQuery

Side by side

Market data outside, your data inside.

Where each one is strong, with prices and features as published on helium10.com on 20 October 2026. Where Helium 10 is the better tool, the table says so.

Helium 10 and DataDoe side by side, as of 20 October 2026
As of 20 October 2026	Helium 10Research and selling suite	DataDoeYour accounts, in any AI client
Purpose
Made for	Product and keyword research, listings and selling tools, with the Helium AI Agent	Giving any AI client your own Seller, Vendor and Ads data, and the means to act on it
Market research	Yes: product and keyword research with market estimates	No. DataDoe works on your account data, not the market
Your data
Seller Central	Profit and loss, inventory and ads reporting on Diamond	100+ tables: sales, fees, settlements, inventory, listings, returns and more
Vendor Central	Not listed on helium10.com	POs, ASNs, invoices, remittances and Vendor Retail Analytics
Amazon Ads	Helium 10 Ads with rules-based automation and dayparting on Diamond; managed ads at 2% of spend	Every Sponsored ad type and DSP, with profit after ads per keyword
AI
AI access	Helium AI Agent, and the Helium 10 MCP on Diamond with up to 1,000 calls a month; MCP add-on from $50	MCP server for any client, plus REST API and BigQuery; queries use AI tokens included in the plan
What the AI can change	Tracked keywords, bids and budgets	Campaigns, bids and budgets, listings and prices, orders and Vendor POs. Disabled until you enable them, and logged
Price and trial
Price	Platinum $129 a month, Diamond $359, Enterprise from $1,499 billed yearly. Lower when billed yearly	$97 a month with unlimited Amazon connections
Accounts	Diamond: 10 connected accounts and 5 extra users	Unlimited Amazon connections, 1 seat included, +$29 per extra seat
Free trial	No trial listed; a free plan covers part of the Chrome extension	14 days

Helium 10 is a trademark of its owner. Spotted something that changed since we checked? Let us know and we will update the table.

Using both

Research with one, run the account with the other.

Helium 10 tells you what the market looks like before you launch. DataDoe tells your AI what is happening in your own Seller Central, Vendor Central and Amazon Ads accounts after you launch, and lets it act on that.

The two do not overlap much, so many sellers keep both. If budget forces a choice, count the questions you ask in a normal week: market questions point to Helium 10, account questions point to DataDoe.

Helium 10’s MCP and DataDoe’s can sit in the same AI client, so Claude or ChatGPT can use both in one conversation.

Which tool answers itA typical week

Is there demand for a bamboo knife block in Germany?Helium 10Market estimates
Which keywords should the new listing target?Helium 10Keyword research
Which of my ASINs lost money after ads last month?DataDoeYour Seller and Ads data
Which POs has Amazon not received yet?DataDoeYour Vendor Central data
Pause the keywords that never converted.DataDoeAction, with your approval

Who is behind it

A team on call, not only a toolset.

15 min

A person, not a ticket

Each customer gets an account manager. Replies usually come within about 15 minutes.

30 min

Engineer time every month

Book a free half-hour with an engineer who works on Amazon’s APIs every day.

200+

Builds on Amazon’s APIs

The Deltologic team behind DataDoe has delivered 200+ Amazon builds since 2020. Who we are.

AES-256

Cleared for buyer data

Amazon cleared DataDoe for restricted buyer data. Data is encrypted at rest and every access is logged. How we secure it.

FAQ

DataDoe vs Helium 10, answered.

For running your own account with AI, yes: DataDoe covers Seller Central, Vendor Central and Amazon Ads in any AI client and can make changes when you allow it. For product and keyword research, no: DataDoe has no market data, and Helium 10 is the stronger tool there.

Yes. On 20 October 2026, helium10.com listed the Helium 10 MCP as included in Diamond with up to 1,000 calls a month, and as an add-on from $50 a month. DataDoe’s MCP works in any MCP client, and queries and Actions use AI tokens included in the $97 plan.

helium10.com did not list Vendor Central on 20 October 2026. DataDoe covers purchase orders, shipments, invoices and Vendor Retail Analytics, in the same schema as Seller Central and Amazon Ads. Vendor Central API.

Yes. Many sellers use Helium 10 for research and DataDoe for their own accounts. Both offer MCP servers, so one AI client such as Claude or ChatGPT can use both in the same conversation.

DataDoe is $97 a month with unlimited Amazon connections. Helium 10 lists Platinum at $129 a month and Diamond, which includes its MCP, at $359 a month, both lower when billed yearly. The two cover different jobs, so compare against the questions you need answered.

Your AI can change campaigns, keywords, bids, budgets and portfolios, set budget rules and schedule bid increases through DataDoe Actions, with each change logged. DataDoe does not offer a managed ads service. Amazon Ads MCP.

Not sure which you need?

Book a short demo and bring the questions you ask every week.

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• Get started

Your accounts, in the AI you already use.

Connect Seller Central, Vendor Central and Amazon Ads, then ask your AI what happened and what to change.

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Seller, Vendor and Ads in one schema
Works in any MCP client
Changes only when you allow them
14-day free trial