Amazon Seller Assistant+ Selling Partner plugin
Sales · 30 days · US only$128,400before fees, ads and COGS
  • Seller Central
  • Vendor Central
  • Amazon Ads
  • Your COGS

Ask inClaude (beta)Amazon Quick

Updated after Amazon Accelerate 2026

DataDoe vs Amazon Seller Assistant

Seller Assistant works inside Seller Central, and its Selling Partner plugin is a US-only beta for Claude. DataDoe brings Seller, Vendor and Ads from every marketplace into any AI, with your real profit.

  • 14-day free trial
  • Every marketplace
  • Any AI
DataDoeLive
Net profit · 30 days · all marketplaces$48,920after COGS, fees and ads
  • Seller Central
  • Vendor Central
  • Amazon Ads
  • Your COGS

Ask inClaudeChatGPTGeminin8n

• Quick verdict

Amazon Seller Assistant is the free helper inside Seller Central, and the Selling Partner plugin brings it to Claude as a US-only beta. Both cover one Seller Central store. DataDoe is the data layer under any AI: Seller Central, Vendor Central and Amazon Ads from every marketplace, joined with your cost of goods, so the answer is your real profit. Keep Seller Assistant for Seller Central chores, and use DataDoe for the whole business.

• Works where you already work

Amazon picks the AI. You pick any.

Amazon’s Selling Partner plugin runs in Claude and Amazon Quick. DataDoe runs in Claude, Claude Code, ChatGPT, Gemini, n8n and any MCP client, on the same live Amazon data.

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Used by top Amazon sellers and agencies Trusted by 500+ sellers and agencies
Samyang Foods
Sitruna
PepsiCo
aCom Success Partners
Morele.net
SellerSoar
AeroPress
Marketplacer.agency
Burnhard
Mexus
Woolly
Global Sellers
One Way Pet
Novazon
STEM Inventions
ProfitCrew
Greenwald Brands
AdBox
Kaps
Amiz
• DataDoe vs Seller Assistant

Same Amazon account. Different answers.

Amazon’s assistant helps inside Seller Central. DataDoe answers for the whole business.

MarketplacesEvery oneSeller Assistant: US stores only, for now
DataSeller + Vendor + AdsSeller Assistant: Seller Central only
AIAny AISeller Assistant: Claude (beta) and Amazon Quick
Amazon Seller Assistant DataDoe
Free · the Claude plugin is in beta Availability Live today · 14-day trial, then $97/mo
US stores only, for now Marketplaces Every Amazon marketplace
Not included Vendor Central Included, in the same schema
A separate MCP with its own login Amazon Ads Joined to your orders and fees
No fees, settlements or COGS Profit Net of COGS, fees and ad spend
No SQP or Brand Analytics Search data Search Query Performance
Aggregate metrics, no exports History Kept as long as you want, in SQL or BigQuery
Claude (beta) and Amazon Quick AI Claude, ChatGPT, Gemini, n8n and any MCP client
Listings, prices and FBA inbound Actions Listings, orders, shipments and Ads, dry run first
One seller account Accounts Every account and client in one place
Files cases with Selling Partner Support Support cases Not included
Amazon only Beyond Amazon Walmart and more, coming next

Last updated September 2026, from Amazon’s Seller Central help pages, its launch post and the plugin’s public repository.

• Setup

Live in minutes. Either way.

Both connect in minutes. The difference is what you can ask once you are in.

DataDoe3 steps
  1. 1Start your 14-day free trial
  2. 2Connect Seller, Vendor and Ads, on any marketplace
  3. 3Add DataDoe to Claude, ChatGPT or any AI
Every marketplace. Seller, Vendor and Ads. Your real profit.
Start free trial
Selling Partner plugin4 steps
  1. 1Have a US Seller Central store
  2. 2Open Claude (beta) or Amazon Quick
  3. 3Add the Selling Partner connector
  4. 4Approve it under Manage Agents in Seller Central
US Seller Central only. No Vendor Central, Ads or COGS.

Amazon’s steps are from its launch materials and help pages, September 2026.

• Real profit

Amazon shows you sales. We show you profit.

The Selling Partner plugin reads sales, units and traffic. It has no fees, no settlements and no cost of goods, so it cannot tell you what you actually made.

Upload your COGS once. DataDoe joins it with Amazon fees, settlements and ad spend, so any AI answers with net profit per SKU, per day and per marketplace.

See your real profit
ClaudeDataDoe connected
JD
You

What did I actually make last month, after COGS and ads?

Claude

Net profit was $48,920, 38.1% of revenue.

$128.4kRevenue
−$38.1kFees
−$21.6kAds
−$19.8kCOGS
$48.9kProfit

Biggest cost: Amazon fees, 29.7% of revenue. Want it by SKU?

Seller CentralAmazon AdsYour COGS
Reply to Claude…
Your Amazon data Any AI Seller Central Vendor Central Amazon Ads Your COGS WalmartNext 100+ tables
• One schema

Seller, Vendor and Ads. Joined.

Amazon’s plugin reads Seller Central. Amazon Ads sits in a separate MCP with its own login, and Vendor Central has no AI route at all.

DataDoe joins all three, plus your cost of goods, in one schema. So one question can cross them: which ads drove the orders that lost money?

  • 100+ tables
  • Daily and intraday refresh
  • Walmart and more, next
• The honest take

Where Seller Assistant is the better pick

No tool wins everything. Amazon’s own assistant is good, and for some sellers it is the better fit. Here is where we would point you to it.

It’s free and already there

If you run one US store and ask a few questions a week, the assistant in Seller Central costs nothing and needs no setup.

Support cases and account health

It is now the front door to Selling Partner Support. It looks into stranded inventory and blocked listings, and files cases for you. DataDoe does not open support cases.

Always-on Workflows

Workflows watch your account around the clock and act on triggers you set, with approvals and a history of every run. US stores only, for now.

+

Using both is common. Keep Seller Assistant for Seller Central chores, and add DataDoe for questions about the whole business.

• Testimonials

Sellers already running Amazon with DataDoe

Lance Akiyama on using DataDoe for Amazon Seller story

“What used to be 30 minutes of pulling reports is now a single prompt. I can even update prices across all my SKUs.”

Lance Akiyama
Lance AkiyamaFounder, STEM Inventions
Capterra
Don Kassing on using DataDoe for Amazon agencies Agency story

“A real game changer for Amazon agencies. I've set up multi-step ad management, on top of the reporting I can now build so easily.”

Don Kassing
Don KassingFounder, aCom Success Partners
Capterra
Jed Harrington on building an Amazon reimbursement tool with DataDoe Builder story

“We built our own tool on top of DataDoe to track where Amazon owes us money. Checks that ate hours now run against data we trust.”

Jed Harrington
Jed HarringtonCo-owner, One Way Pet
Capterra

“DataDoe is exactly what we've been missing. What used to take hours of manual data pulls each week is now effortless.”

Andre G.
Andre GruberEcommerce Analyst, Woolly
Capterra

“Instead of spending hours downloading reports and combining spreadsheets, I can get to the information much faster.”

Katie B.Amazon Account Manager
Capterra

“We love building custom tools for our clients, and DataDoe gives us the clean Amazon data layer to ship them fast.”

Rodrigo Cobar
Rodrigo CobarCOO, Mexus

“It's far better than anything else I've seen. It really understands Amazon concepts and complex metrics.”

Stephen Harris
Stephen HarrisCEO, Sitruna

“DataDoe is ahead of the game, incredibly useful for sellers. It's the kind of tool we've needed for a long time.”

Maggie Kaszkur
Maggie KaszkurCo-founder, Global Sellers

“I'm genuinely blown away. Even in alpha, it gives me insights that would've saved me 30% of my time.”

Davide Manocchia
Davide ManocchiaCo-founder, Novazon

“At this scale, every decision counts. It makes it so much easier to spot what's working and what's wasting money.”

Greg Greenwald
Greg GreenwaldCEO, Greenwald Brands

“The team behind Doe has deep expertise in Amazon data architecture. Everything runs fast and reliably.”

Reggie Jonaitis
Reggie JonaitisCEO, VASO Group

“We use DataDoe as a data connector with our custom logic. It's great for analytics on large Amazon catalogues.”

Frank Rust
Frank RustCTO, Marketplacer.agency

“DataDoe gives us cross-account visibility instantly. It's exactly what agencies have been missing.”

Max Burk
Max BurkFounder, Moin Marketing

“It gives us instant clarity on what's actually driving profit. No more digging through reports, the answers are right there.”

Michal Aleksandrowicz
Michal AleksandrowiczCEO, Kaps

“For us, profitability is everything. DataDoe shows us exactly where margins are slipping and what to fix.”

Krzysztof Semp
Krzysztof SempFounder, ProfitCrew

“What used to be 30 minutes of pulling reports is now a single prompt. I can update prices across all my SKUs at once.”

Lance Akiyama
Lance AkiyamaFounder, STEM Inventions

“A real game changer for agencies. Multi-step ad management set up, plus reporting I build in minutes.”

Don Kassing
Don KassingFounder, aCom Success

“We built our own tool on top of DataDoe to track where Amazon owes us money. Checks that ate hours by hand now run against data we trust.”

Jed Harrington
Jed HarringtonCo-owner, One Way Pet

“Instead of spending hours downloading reports and combining spreadsheets, I can get to the information much faster.”

Katie B.Amazon Account Manager

“We love building custom tools for our clients, and DataDoe gives us the clean Amazon data layer to ship them fast.”

Rodrigo Cobar
Rodrigo CobarCOO, Mexus

“It's far better than anything else I've seen. It really understands Amazon concepts and complex metrics.”

Stephen Harris
Stephen HarrisCEO, Sitruna

“DataDoe is ahead of the game, incredibly useful for sellers. It's the kind of tool we've needed for a long time.”

Maggie Kaszkur
Maggie KaszkurCo-founder, Global Sellers

“I'm genuinely blown away. Even in alpha, it gives me insights that would've saved me 30% of my time.”

Davide Manocchia
Davide ManocchiaCo-founder, Novazon

“At this scale, every decision counts. It makes it so much easier to spot what's working and what's wasting money.”

Greg Greenwald
Greg GreenwaldCEO, Greenwald Brands

“We use DataDoe as a data connector with our custom logic. It's great for analytics on large Amazon catalogues.”

Frank Rust
Frank RustCTO, Marketplacer
• Pricing at a glance

Free to try. $97 when you’re sure.

DataDoeEverything included
14 days freethen $97 a month
  • Seller Central, Vendor Central and Amazon Ads
  • Every Amazon marketplace
  • Unlimited connections
  • Any AI, plus REST API and BigQuery
  • Actions with a dry run first
Start free trial See full pricing
Amazon Seller Assistant
Freein Seller Central
  • Workflows and the Selling Partner plugin need a US store
  • The Claude plugin is in beta
  • Amazon Quick Plus is free for 12 months if you sign up by 31 December 2026
  • No Vendor Central, Amazon Ads or COGS

Pricing checked September 2026. Confirm Amazon’s current terms with Amazon.

• The decision

When to choose which

Choose DataDoe if

  • You sell outside the US, or on more than one Amazon marketplace
  • You sell through Vendor Central, or run Amazon Ads
  • You want profit after COGS, fees and ads, not just sales
  • You want ChatGPT, Gemini, n8n or your own agents, not only Claude
  • You manage several brands or client accounts
  • You want your history in SQL, BigQuery or a spreadsheet

Choose Seller Assistant if

  • You run one US Seller Central store
  • You mostly need support cases, listing fixes and account health
  • You want something free and built into Seller Central
  • Claude (beta) or Amazon Quick is all the AI you need
Start free trial

14-day free trial, then $97 a month. Every marketplace, any AI.

• FAQ

What sellers ask before switching.

Price, coverage and how the two work together.

Still have a question?

Talk to our team and we’ll get you a clear answer, fast.

Send us a message
Seller Assistant is Amazon’s free assistant inside Seller Central, now also a plugin for Claude (in beta) and Amazon Quick. It covers a US Seller Central store: sales, inventory, listings and support cases. DataDoe is the data layer under your AI: Seller Central, Vendor Central and Amazon Ads from every marketplace, joined with your cost of goods, in Claude, ChatGPT, Gemini or any MCP client. Seller Assistant is the built-in helper; DataDoe answers questions about the whole business.
Yes. Seller Assistant is free in Seller Central, and so is the Selling Partner plugin for Claude and Amazon Quick. DataDoe costs $97 a month after a 14-day free trial.
Yes. They do not conflict. Keep Seller Assistant for support cases and quick fixes in Seller Central, and use DataDoe when a question crosses marketplaces, Vendor Central or Ads, or when you want the answer in your own AI.
Partly. Amazon lists Workflows and the Selling Partner plugin for US stores only today, with international support to follow. DataDoe works on every Amazon marketplace now.
No. The plugin covers Seller Central for third-party sellers. Amazon Ads has a separate MCP with its own login, and Vendor Central has no Amazon AI route. DataDoe includes Seller Central, Vendor Central and Amazon Ads in one schema.
Yes. Upload your cost of goods once and DataDoe joins it with Amazon fees, settlements and ad spend, so your AI answers with net profit per SKU, per day and per marketplace, not revenue.
Claude, Claude Code, ChatGPT, Gemini, Cursor, n8n and any other MCP client. You can also use the REST API, send the data to BigQuery, or export it to CSV and Excel.
Only if you allow it. Actions are off by default. When you turn them on, every change is checked with a dry run first, and write skills ask for your approval before anything runs on your listings, orders, shipments or ads.
• Get started

Ready in 5 minutes. Free for 14 days.

Connect your Amazon accounts, choose your favorite AI, and start getting real answers — and real actions — the same day.

  • Seller, Vendor & Ads unified
  • Works with Claude, ChatGPT & more
  • Read and write access
  • Amazon-audited & secure