Seller Assistant Workflows is the part of Amazon's September 2026 launch that changes daily work the most. Until now, Amazon's AI Seller Assistant only did something when you asked. Workflows let you save a task once and have it run on a schedule or on demand, around the clock, even when you are not logged in.

This guide covers what Workflows are, the five pre-built ones, how to build your own, how approvals work, and which jobs are better done elsewhere.

What are Seller Assistant Workflows?

Amazon's definition: Seller Assistant Workflows uses AI to help you and your designated secondary users complete common selling tasks. Instead of navigating multiple pages, you describe your goal, and it either guides you through the steps or completes the task for you.

The difference from Seller Assistant itself:

• Seller Assistant is conversational. You ask, it answers or acts, in real time.
• Workflows are saved, multi-step tasks that run on a schedule or on demand, "without having to prompt it each time".

You can manage workflows from inside Seller Assistant, too: view active ones, check run history, start a run, archive or restore.

Availability: Amazon says Workflows are currently for sellers in the US store only. They are included with Seller Assistant, which is free.

The five pre-built workflows

Amazon ships five templates as starting points. Each can be adjusted to your business.

1. Account Health Monitor. Tracks your account and flags issues ranked by urgency, so you know what to fix first before it escalates.
2. Order & Returns Digest. A consolidated snapshot of recent orders and returns, with urgent items called out: late-ship risk, unfulfillable orders, products that keep coming back.
3. Pricing Analyzer. Scans your active listings to find where you are missing the Featured Offer.
4. Product Expansion Finder. Looks at what you already sell and suggests realistic products to add next.
5. Review & Feedback Requestor. Automatically requests reviews and seller feedback on eligible orders.

To use one: open the Seller Assistant Workflows page, pick a template, click Use this template, Preview it with simulated data, then Activate Workflow.

How to build a custom workflow

1. On the Seller Assistant Workflows page, click Create Workflow.
2. Describe the task in plain language. Seller Assistant asks follow-up questions to fill in the details.
3. Refine it, then click Preview to see the output on simulated data.
4. Click Activate Workflow.

Some examples of what sellers are likely to describe, based on the conditions Amazon highlighted at launch (rating drops, competitor price moves, restocking and price changes):

• "Every Monday, list SKUs with less than 21 days of supply and draft a restock plan."
• "If an ASIN's star rating drops below 4.2, tell me and summarise the recent negative reviews."
• "Every morning, show me listings that lost the Featured Offer overnight."

Preview with simulated data is the step not to skip. It shows you what the workflow will do before it touches your live account.

Knowledge bases: giving workflows your rules

A knowledge base is a set of your own business documents, such as your return policy, shipping preferences or SKU-specific guidelines. When a workflow runs, it searches your knowledge base and grounds its actions in your rules rather than in general knowledge.

This is what makes Workflows more than a reminder system. A returns workflow that knows your policy on opened items can decide consistently; one without it will guess.

Approvals and guardrails

Amazon puts three controls around Workflows:

• Sensitive actions need approval. Issuing refunds and sending buyer messages wait for you or a designated secondary user to approve before they run.
• Out-of-policy requests stop. If a request falls outside the policy you set, the workflow stops and asks you to decide instead of acting.
• Every run is logged. Each run has a history of actions taken and approvals requested.

One thing to plan for: Amazon says the primary account owner and all secondary users can view, edit, approve and execute all workflows on the account. There is no per-workflow access control, so decide who gets the Seller Assistant permission with that in mind.

If a workflow cannot complete a task automatically, it gives you instructions to finish it by hand.

What Workflows are good at, and what they are not

Workflows are excellent at the operational loop of one Seller Central account: watch, flag, draft, and act with approval. For most US sellers the pre-built five are worth switching on today.

They are not designed for:

• Anything outside Seller Central. Vendor Central and Amazon Ads are not part of it. A workflow cannot tell you that a restock problem is also burning ad spend on an ASIN that is about to go out of stock, because it does not see the ads.
• Long history and analysis. Workflows act on what is happening now. Year-over-year trends, cohort analysis or settlement reconciliation need your data somewhere you can query it.
• Marketplaces outside the US, for now.
• Many accounts. An agency running twenty clients would need twenty separate sets of workflows.
• Your own stack. Workflows live inside Amazon. They do not write to your warehouse, your BI tool or another AI assistant.

Where DataDoe fits

DataDoe is the Amazon data layer for AI agents: Seller Central, Vendor Central and Amazon Ads in one schema, across all Amazon marketplaces, in 100+ tables you can query from Claude, ChatGPT, Cursor or Gemini, through a REST API, or in BigQuery.

That covers the jobs above. You can ask a question that joins ad spend to stock levels and fees, run it across every marketplace and every client account, and keep the history. DataDoe Actions add write access for listings, orders, shipments and Amazon Ads, off by default and testable in dry-run mode first.

Many sellers will run both: Amazon's Workflows for the daily operational checks, and DataDoe for analysis, cross-channel questions and anything that has to leave Amazon. DataDoe costs $97 a month with a 14-day free trial. See pricing.

FAQ

Are Seller Assistant Workflows free?

They are part of Seller Assistant, which Amazon says is free to use.

Who can use Workflows?

Sellers in the US store, and any secondary users who have the Seller Assistant permission.

Can a workflow issue refunds or message buyers on its own?

No. Refunds and buyer messages always wait for approval from you or a designated secondary user.

Can I test a workflow before it goes live?

Yes. Preview runs it on simulated data before you activate it.

Do Workflows work with Amazon Ads or Vendor Central?

Amazon's documentation describes Workflows as a Seller Central feature and does not mention Amazon Ads or Vendor Central.

DataDoe is not affiliated with or endorsed by Amazon. Details come from Amazon's Seller Assistant Workflows help page and its 23 September 2026 announcement, and may change as the feature develops.