The sellerboard MCP server is a connector that lets an AI agent such as Claude or ChatGPT read the numbers in your sellerboard account. Instead of opening the profit dashboard and clicking through periods and products, you ask a question in a chat and the agent fetches the answer from sellerboard. MCP, the Model Context Protocol, is the open standard that makes this possible: one server address that many AI clients know how to use.
This guide covers what the sellerboard MCP is, how to connect it, what it can read, whether it can change anything, what it costs, and what its page leaves open. It ends with who it suits and when a seller needs a different kind of tool. We make DataDoe, another MCP server for Amazon data, so read the last part with that in mind; the product-level differences are in our DataDoe vs sellerboard comparison. Everything said here about sellerboard was read on sellerboard's own public pages on 11 November 2026, mainly sellerboard.com/mcp and the pricing table on sellerboard.com.
On its MCP page, sellerboard describes the server as a connector that lets your AI agent read your sellerboard data. The page gives one connector URL, https://mcp.sellerboard.com/mcp, and tells you to add it in your AI agent's settings. The page description names Claude, ChatGPT or any AI agent that supports MCP.
Two things follow from that description:
The steps below are the four on sellerboard's page, in its order.
For Claude, the page gives the path as Settings, then Connectors, then Add custom connector. If you do not see that path in your version of Claude, look for the connectors list under Customize. The page gives no click path for ChatGPT or other clients. The general steps apply to them, and the exact menu depends on the client and on your plan there.
The page does not publish a list of tools or data fields. It shows what the connector is for through three example questions:
So the stated scope is sales, profit, margin by product and cost of goods by ASIN. Those are the numbers sellerboard is known for. Its site describes a profit dashboard, COGS management, returns statistics, a trends view and indirect expenses, plus tools for inventory, PPC optimization, repricing, review requests, refunds for lost inventory and listing change alerts. The MCP page does not say which of those areas beyond sales, profit and products the connector exposes, so test the questions you care about during a trial before you rely on it.
If per-product margin is the reason you want an AI agent on your data, our post on true margin per SKU on Amazon lists the fee and cost lines that have to be in the number before it means anything, whichever tool produces it.
No. Under "Access and privacy" the page says the connector is read-only: it can view your sellerboard data but cannot change it. An agent connected this way cannot edit your cost of goods, change settings in sellerboard, or do anything on Amazon.
For many sellers that is the right starting point. A read-only connector cannot make an expensive mistake, and questions about profit are answered by reading. The automation sellerboard offers, such as PPC bid automation and the repricer, runs inside the sellerboard app and is set up there, not through the AI agent.
The MCP page lists no separate price for the connector and does not say which plans include it. The pricing table on sellerboard.com has no MCP row either. What the table does show, on 11 November 2026:
Annual billing is cheaper, from $15 a month on Standard. The plans also differ in how many additional seller accounts, users and automated reports they include. There is a one-month free trial with no credit card required. If the connector is your reason to subscribe, ask sellerboard's support whether your plan includes it; the site gives support@sellerboard.com and a reply within 24 hours.
The MCP page is short, and a few practical details are not on it. We have left them out of this guide instead of guessing:
None of this is a criticism. A short setup page does not have to answer everything. It does mean the free trial is the way to check these points today.
It is a good fit if you already use sellerboard and want faster answers from it:
If that is your situation, sellerboard with its own connector is likely the simpler and cheaper choice, and there is no reason to add a second tool.
A profit tool with a read-only connector answers profit questions. Some jobs sit outside that, and they call for a data layer instead. DataDoe is one such alternative. It connects to Amazon directly and loads Seller Central, Vendor Central and Amazon Ads into one schema that an AI client reads over MCP. Our comparison of Amazon seller MCP servers covers the others. The cases where the difference matters:
The trade-offs run the other way too. DataDoe costs $97 a month, several times sellerboard's entry plan. Its app has a Profit and Loss report, but it is not a profit dashboard product: most of the work happens in your AI client or on the tables. Its data arrives in a daily fetch that starts at 2am in the seller's local time, with some tables refreshed during the day. If what you want is a profit screen to open every morning, sellerboard is the product designed for that.
Connecting works the same way as any MCP server. In Claude, open Customize → Connectors → Add and paste https://mcp.datadoe.com/mcp/v1. The Amazon MCP setup page has the steps for other clients.
Yes. Its page gives the connector URL https://mcp.sellerboard.com/mcp and describes it as a connector that lets your AI agent read your sellerboard data.
Yes. The page gives a Claude path for adding it as a custom connector, followed by signing in to sellerboard and approving access.
The page description names Claude, ChatGPT or any AI agent that supports MCP. It gives general steps for adding a custom remote connector and no ChatGPT menu path, so check the connector settings on your ChatGPT plan.
No. The page states that the connector is read-only. It can view your sellerboard data but cannot change it.
No separate price is listed. On 11 November 2026 sellerboard's plans ran from $19 to $79 a month billed monthly, with a one-month free trial. The page does not say which plans include the connector.
The MCP page does not mention Vendor Central, and the sellerboard pages we read describe a product for Amazon sellers. Ask sellerboard's support if you sell as a vendor.
Stay with sellerboard and its connector if profit on Seller Central is the whole job. If your agent also has to read Vendor Central, go deep into Amazon Ads or make changes on Amazon, that is what DataDoe is for: the Amazon data layer for AI agents, with 130+ tables behind one MCP address, at $97 a month after a 14-day free trial. The side-by-side page for DataDoe and sellerboard shows the differences row by row, and running both for a month is a fair way to decide.
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